As part of the new legislation on responsible insurance contracts, Eovi Mcd, Apreva and Adrea are joining forces to form a strong mutual group and to become a major player in the personal insurance market.
This future UMG will become the 2nd largest interprofessional mutual group in France. It will need to be a direct descendant of the three mutual insurers, and at the same time have a strong, personalized and distinctive positioning in a highly competitive environment.
With its proximity to the French nouns adhésion and aise, AESIO suggests notions of cohesion, togetherness and security. The name is also marked by soft, reassuring vowel sounds.
Based on the central S, the logo represents the fusion of skills and the idea of protection through its round, all-encompassing shape. The name’s straight and bold typography, all in capitals, echoes the group’s institutional dimension (stable, reassuring, statutory). The pair of bright, warm colours reflects the dynamism of the UMG.
