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News from your naming agency

When should you start thinking about a name?

NAMING STRATEGYnew product developmentNPD

Brand names that make you smile

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A few things to consider when naming

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How adopting a bold naming strategy can make your life easier

ASSOCIATIONEVOCATIONNAMING STRATEGYNOTICEABLEORANGERISKunique

Football's naming dilemma

arsenal fcfootball stadium namesNAME CHANGESsponsorship

Overcoming Subjectivity

bad namesbrand namescontroversialsubjectivity

Sharp and round

Generation gizmos

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The value of old names

brand namesbrand valueCoca-ColaheritagehistoryLyle'smarketing

A rose by a different name…?

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Controversial?

brand namesbrand namingbrandscontroversialdifferentiationDiordistinctivenessnamesPoisonresearchRichard BransonVirgin

The importance of trademark registration

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