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News from your naming agency

How nicknames can damage or benefit a brand, Chevy vs. “Fix it again, Tony!”

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Life in a playful world : advergames, gamification & serious games

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The importance of brands and the protection of their rights to ensure quality products and safety for the consumers

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& Fashion

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The Chinese Naming of Cosmetics Brands: Beauty Lies in Names

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Perfumes and colors

Cars in China – A name is not enough

Do global names mean ideal names?

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VIDEO: An introduction to brand naming

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Generic top-level domains at top-level prices

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What if brands were one of us?

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Is It Branding Or Is It Marketing?

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