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Comment t’appelles-tu ?

brand naming processCULTUREglobal nameslanguagenaming

Easter eggs are the best marketing tool

Attracting attentionBrandBRAND IDENTITYCREATIVITYEaster eggsmarketing

Brand Naming in China

5 Linguistic Facts

Word of the Day #2 – Serendipity

CULTUREEnglishlanguageLANGUAGESword originswords

What if naming people followed the same rules as naming brands ?

BrandCULTUREnamesnaming

Word of the Day #1 – Pulchritudinous

From Duplo T to Brazuca, what’s in a football name ?

BrazilBrazucacommunicationCULTUREfootballmarketingnamesnamingsoccer

[infographic] Chocolate brand naming

brand namingchocolateinfographicnamesnaming

English languages: Webster and the Americanization

CULTURAL DIFFERENCESEnglishlanguagewords

Naming flowers and plants

4 Approaches to Mergers & Acquisitions Naming

AcquisitionBrandBRAND IDENTITYbrand namesbrand namingbrand partnershipbrandsglobal namesidentityM&AMergerMergers & AcquisitionsNAME CHANGESnamesnamingnaming adviceNAMING STRATEGY

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