Due to confusion between Natixis Asset Management (NAM) and Natixis Global Asset Management (NGAM), recently renamed Natixis Investment Managers, it has become necessary to clarify the brand architecture.
NAM is also pursuing new strategic ambitions by refocusing on its historical expertise in bond management, its targeted skills in equity management and its recognized know-how in insurance management.
The name Ostrum, as an existing Latin adjective, underlines the company’s European roots and, through its semantics, refers to the color violet, intimately linked to the identity of Natixis and Groupe BPCE. It also conveys status and presence.