Ceva is a global veterinary pharmaceutical laboratory operating in 43 countries. The company has developed an innovative concept related to joint pain in dogs caused by osteoarthritis, a chronic and degenerative disease that leads to a loss of mobility. This product will be marketed in Europe (mainly in the United Kingdom) and the United States.
Nomen has been asked to find a name for this product composed of a consisting of a collar for joint comfort.
This short, visually striking name plays around the English term youth to symbolize a regained sense of carefree spirit and dynamism.
The presence of the letters “O” and “S” at the end of the name provides a subtle reference to the condition (osteoarthritis).
