Discover the brand
Chromite

Our naming
process

Jaguar Perfume is looking for a name for the new fragrance in its ‘classic’ range. Currently, each perfume follows a color code: ‘classic black,’ ‘classic gold,’ ‘classic red,’ and ‘classic amber.’ The new bottle surprises the customer with a mineral texture, featuring rough edges, which resonates with the jaguar land rover slogan “excite the senses”.

A tribute to the unique sensations evoked by the simple touch of the bottle. This fragrance reflects the users’ strong and unique personality. CHROMITE also refers to the mineral of the same name, known for its characteristic ‘metallic black’ color.