Discover the brand
Scalen

Our naming
process

The agency for the development and urban planning of the nancy urban area (ADUAN) is an association that supports territorial development. ADUAN has embarked on an agency project that reflects a new positioning.

As a result, the name aduan must be replaced by a new designation that is non-discriminatory in terms of its geographical scope and that highlights both development and planning.

Scalen, derived from the English word for “scalene,” which refers to a triangle with no equal sides, draws from the world of mathematics to suggest the interdependence of the key drivers – development and urban planning – of a territory rich in its differences and complexity. It also evokes the rigor of an expert and qualified agency