Serge ferrari, leader in the design and the manufacture of composite membranes, wishes to enhance the development of its distribution network internationally by partnering with the giovanardi group. Nomen was asked to help in creating the identity of the new brand.
An acronym associating the two companies with something key to both of them: expertise. Effectively, it is a contraction of “giovanardi & Ferrari expertise”, but also references textiles at the end.
The logo symbolises the coming together of the giofex brand. The use of the bold versus regular font makes the name easier to read; all while easily noticing the link with “gio” for giovanardi and “fe” for Ferrari. The symbol is equally composed of two elements brought together, which evoke the versatility of composite membranes. The black and grey evoke a strong, sustainable and professional company, enhanced by a touch of red symbolising dynamism and power.
