Findus, France’s leading frozen food company, wants to launch a historic Findus Italian product on the French market: a doughnut halfway between a crêpe and a cordon bleu, with a gourmet mozzarella centre. Nomen has been asked to adapt the Findus brand name ‘Sofficcini’ for the French market.
Mozzinis, a name that highlights the melting heart of mozzarella and the Italian origin of the product. Ryhtmé and gourmet, the name evokes moments of sharing and pleasure with family and friends.
