Founded in 1973, Jardiland is a leading player in the garden centre sector. Today, the pet supplies sector represents real potential for the brand, which wants to clarify its ‘private label’ offering and meet all pets’ dietary needs. With this in mind, Nomen was asked to come up with a name for a range of high-quality, cereal-free kibbles for dogs and cats.
Derived from the word origin, Origéa evokes the naturalness of products and the authenticity of healthy foods. It embodies a range of croquettes that are close to the original diet of dogs and cats.
