To coincide with the launch of the Screenopsis platform, TV France International is redesigning its visual identity to create a genuine link between the two brands.
For greater consistency between the two brands, the round, evocative typography used in the Screenopsis logo has been retained. The screen symbol, an all-encompassing element in Screenopsis, has been reworked in the form of a picto separate from the name, allowing TV France International to use it on its own, as a graphic punctuation mark.
To give the logo an institutional dimension, it is composed of a bright red colour, softened by a bluish gray, making for a smooth transition from the previous logo, also red and blue.
