TV France International wants to develop a new BtoB online platform to adapt to the digital revolution, which is impacting the entire audiovisual chain.
This platform, designed by the association’s members, will be a showcase for French production. It will provide an exhaustive and enriched listing of programs, via a high-performance, personalized search engine. Aimed primarily at foreign buyers, the platform will offer all the functionalities of an online screening room.
The name Screenopsis anchors us in the world of audiovisual production through its two roots: “Screen”, echoing the platform’s primary functionality of on-screen viewing, and “Synopsis”, a brief account of a scenario, for the platform’s comprehensiveness and informative vocation.
The logo features round typography, evocative of the digital world, and a symbol representing the screen. Encompassing without being confining, it expresses the platform’s vocation to bring people together. Two colors accompany the name: a warm institutional grey enhanced by a more dynamic magenta.
