In the heart of Haute-savoie, halfway between Annecy and Geneva, pays de cruseilles, fier et usses, and pays de fillière are three mid-mountain areas that attract thousands of visitors each year. They decided to join forces to create an intercommunal tourist office to promote their region, thus enhancing its visibility by pooling their resources. Nomen was consulted to find this name.
Built on the Latin adjective alter, meaning ‘the other,’ and on the word Alpa, a slight reworking of the proper name Alps, Alter’Alpa stands as the standard-bearer of a region proud of its history and eager to showcase its charms. Alter’Alpa is a gateway to discovering the other side of the Alps, one filled with adventures and local delights. The phonetic symmetry at the beginning of the two terms, as well as the presence of the root ‘-ter’ in the middle of the expression, further anchors the name in the Alpine territory it represents.
