Discover the brand
Flexom

Our naming
process

Due to both the ageing population and a general desire for comfort, Bouygues Immobilier has come up with an innovative concept: the universal technical base. This process makes your home adaptable, flexible and upgradeable, thanks to a few well-thought-out features and simple technical devices (pre-wiring and electrical connections, structural reinforcements, etc.).

Based on this offer, you can add options that can be activated at any time, enabling you to upgrade your home simply and inexpensively.

Simple and clear, this name plays on the reworking of the English noun home, corresponding to the core business of the Bouygues Immobilier group.

It also reflects the builder’s desire for adaptability and flexibility.