The CECAB group is becoming the d’aucy group. At a time when the CECAB group is refocusing on its high-quality businesses, it is essential to review its name. The name CECAB, historically associated with the agricultural cooperative, no longer reflects the image of a cooperative agri-food group that has become versatile and increasingly focused on the end consumer.
It therefore has given way to to Groupe d’Aucy – a name that is prestigious and adheres as close as possible to the values of authenticity and audacity. Following this change, Nomen was asked to find a new slogan and to create the group’s visual identity.
‘Tomorrow feeds today’, the slogan, reveals the group’s primary mission: to feed people. It affirms the ambition of their farmers and employees who are committed every day to offering consumers the best food.
The logo expresses the versatility of the group’s activities and growth. Made up of four colourful sparks, the symbol brings dynamism and boldness to the historic brand. It also refers to the ideas of openness and international influence.
