La Poste is opening a new, friendly space in the heart of Paris, on rue des mathurins, dedicated to philately (postage stamp collection).
This venue will feature exhibitions, workshops, and conferences for enthusiasts. It aims to represent la poste’s brand and its wide-reaching influence.
The challenge is to create a name that is evocative of the postal universe while maintaining a distinct and independent identity.
The name carré d’encre plays on multiple meanings. The term “carré” (square) refers to a physical space designed for meeting and exchange, representing the venue’s role as a hub for social interaction and dialogue. “Encre” (ink) ties the name back to the traditional written word, evoking a connection to the history of communication and the postal system.
Additionally, carré d’encre can be seen as a metaphor for the famous postage stamp, reinforcing the venue’s link to the postal world and its historical significance.
