Discover the brand
Axial

Our naming
process

Syngenta invests in research and development to continuously develop innovative solutions for agriculture. The group partners with farmers and stakeholders in the sector to develop competitive and responsible agriculture, and thus meet food, energy and environmental challenges, while meeting the expectations of civil society.

Syngenta interviews the Nomen agency to support it in its positioning strategy, its verbal brand identity and the naming of various agro-business products.

Axial®, Alika®, Revus®, Eforia® and Rescue® have the distinction of being truly universal brands (in geographical terms).