Discover the brand
Reor

Our naming
process

A name change for Atefo, a consulting and training firm specializing in management and communication.

Reor comes from the Latin word meaning “I count, I calculate”, hence the meaning “to think about action”. Reor also echoes the noun “reorganization”. This short and dynamic name signifies rational thinking in the service of reorganization, of the energy transition from an initial structure to a new one in order to enhance the life and capabilities of the entity undergoing change.