Following a repositioning, Sofitel wants to affirm itself as the leading French and European hotel chain across the world. Sofitel Paris Arc de Triomphe also wants to follow this repositioning through symbolising the chic parisian spirit, for guests and passersby. Nomen has been asked to find a name for this hotel’s restaurant.
L’Initial is a name with multiple meanings in French and in other languages, evoking the idea of an origin and a certain purity. The initial is where we find the start of anything. There are notions of initiation, of a certain introduction into a world of flavours but also graphic notions of initials, which often constitute a high-quality signature.
