Absolut is launching a range of super-premium vodka, which strikes a perfect balance between smoothness and character. The vodka’s finesse and elegance lie between a near-neutral taste and a floral freshness.
It is best enjoyed in a Dry Martini, the ultimate cocktail, symbolizing elegance and sophistication.
The name should align with the product’s positioning: “Perfect Balance,” as well as in the design concepts: clarity, simplicity, honesty, and perfection.
Built on an English word, level embodies the ideas of rationality, balance, precision, consistency, stability, and coherence. This name also evokes notions of straightforwardness, openness, and premium quality
