Discover the brand
Fivory

Our naming
process

Crédit Mutuel is launching a new payment solution. This new shopping solution is designed to create a special relationship between merchants and consumers, reinventing the shopping experience of the future.

Fivory is a short, contemporary and reassuring name that brings together the ideas of privileged service (phonetically, ‘favourite’) and quality (with the presence of the word ‘ivory’) – while also evoking connectivity and sensoriality (evoking the five senses/fingers).