In 2012, La Poste and Swiss Post decided to create a joint venture to merge their respective international mail activities.
Owned equally by La Poste and Swiss Post, this new entity has over 1,000 employees, operating in about fifteen countries, and covers all international mail solutions, including the distribution of mail, catalogs, press, small goods, and more.
Asendia conveys the values of ambition, excellence, and elevation (to ascend: to climb, rise, elevate) while suggesting a business grounding through the verb “to send”, which more directly refers to the notions of exchange and mail. The repetition of the ‘a’ at the beginning and the end creates a balanced name with a strong foundation.
