Discover the brand
Urbanera

Our naming
process

Building on their experience in innovation and sustainable development in both housing and commercial property, Bouygues Immobilier is working with local authorities in 2011 to create and manage sustainable neighbourhoods over the long term.

With this approach, Bouygues Immobilier is opening up new fields of innovation for the construction of a city that is balanced, progressive, fluid, economical, lively and intelligent.

Built around two internationally-understandable English words: urban and era, Urbanera clearly conveys the idea of a new urban time, a new urban era, incorporating innovations, particularly those related to ecology and sustainable development.