Terrena viande, soviba et scabev, all specialised in the cattle industry, have joined forces and are looking for a name for their new partnership.
The new name must reflect their range of services, uniting forces internally while communicating externally, in order to promote the new company which is ranked as France’s second-best meat provider.
Elivia, a meaningful and positive name, is a contraction of three words: the French words éleveur (breeder), viande (meat) and live. The first two words express the group’s activities while the third echoes the etymology of the Latin word vivanda meaning “what’s needed to live”, all while referencing meat and the company’s expertise.
The logo references the sector by its symbol. This is then emphasised by the contrast between the black and red, making the image even stronger. The rounded frame expresses closeness with their network.
