BEM (Bordeaux’s leading business school) and EUROMED management (Marseille’s leading business school) are merging to create a new innovative and ambitious internatianal business school. This coming together with create new opportunities for both schools, giving birth to a nex global school to welcome more than 10000 students in 4 continents.
Kedge is an English term, meaning a light anchor which allows boats to turn or move, suggesting ideas of a new direction, something new and exploration. The anchor brought men to land and thus symbolises our universal link. The letters -ed at the name’s centre reference education, while the K stands for knowledge, thus reaffirming the group’s mission.
The visual identity expresses excellence, knowledge, expansion and welcoming.
