The SGE (Société Générale d’Entreprises), a subsidiary of Vivendi, specialised in construction, energy information, roads and concessions, is looking to change its name. This name must express the brand’s values of power, progression and birth.
With its simple and bright form, Vinci is inspired by the famous renaissance artist-engineer, evoking mastery, inventiveness and progress. The brand’s creative aura shines through here.
