In January 2009, Crédit Agricole SA and Société Générale announced their intention to launch a major joint asset management division. A preliminary agreement was signed to bring together CA asset management and SG asset management.
Nomen agency was contacted to find a name for the new brand. In December 2009, the European Commission gave its official approval, and the new company came into being on January 1, 2010.
The name Amundi combines the initials “am” for Asset Management, the new banking group’s area of expertise, with mundi, which symbolizes both the group’s European roots (through its Latin consonance) and its global dimension (from the Latin mundus), the world.
