In 2010, the three major French mutual insurance companies decided to join forces to create a major mutual insurance group in the French insurance and financial services market.
With a turnover of 11.1 billion euros in 2010 and 27.8 million policies, this new brand will combine the concepts of stability, universality and energy, symbolising the values that the three mutuals intend to promote.
Sferen evokes the notions of cycles, continuity and energy, the values embodied by the new French leader in motor insurance and France’s second-largest mutual insurer.
The new visual identity expresses the tranquillity of this alliance in azure blue. The two mirrored E’s emphasise dialogue and advice.
