In 2000 Pierre Kosciusko-Morizet, Pierre Krings, Justin Ziegler, Olivier Mathiot and Nathalie Gaveau launched a business dedicated to bring together sellers and buyers on the internet. Initially based on half.com’s model of offering products for half their standard market price, the site subsequently shifted its focus to the sale of new and second-hand products.
The challenge is to find a name for a business that runs the online shopping and sales website.
PriceMinister is a clever and fun name for a website whose role is that of a mediator, a vehicle for exchanges between sellers and buyers.
