As part of its expansion strategy, Eiffage Énergie Systèmes has acquired 70% of Snef Telecom to expand into the mobile telecoms market.
A new brand for mobile networks and connectivity is launched.
Synecty, a brand that combines the terms “synergy” and “connectivity” to evoke both the business and the added value for the customer with the two entities working together.
The two Y’s, a letter that visually evokes connection, gives it a graphic edge and makes it easier to remember.
The slogan Connect. Perform (Connecter. Performer.) partners the name with two strong, dynamic infinitive verbs.
“Welcome to a connected world that’s faster, more efficient and more collaborative!
