In 2023, Bouygues Immobilier is launching a new subsidiary dedicated to the renovation and conversion of office space into housing. The company is aiming to create 500 housing units a year by 2025, with an offer tailored to the challenges of revitalizing tertiary assets, to the needs of each region and consistent with its environmental commitment.
The Nomen agency was commissioned to name this new subsidiary.
Nomen created Coverso, a name strongly evocative of the reconversion and transformation of these spaces, prefiguring their new residential use.
