Founded in 1829, La Parisienne Assurances is an insurance company that has reinvented itself through technology. Today, the company designs tailor-made insurance solutions distributed under white label by its distribution partners: brokers, insurtech, e-retailers. It is developing a new generation of “on-board” insurance solutions.
In September 2020, La Parisienne Assurances is changing its identity to support its growing international development.
WAKAM, a brief, invigorating name that seems to promise the “awakening” of the insurance world. Its strong graphic lines embody the notions of ultra-reactivity and transparency.