Discover the brand
Clartan

Our naming
process

Rouvier associés is an independent portfolio management company. Nomen was commissioned to find a brand that would reflect the human values of proximity and openness that are very important to the company.

This name recalls the desire for simplicity as a genuine added value at the heart of portfolio management. CLARTAN is naturally inspired by “clarity” and the “octan”, a classic maritime navigation instrument.

The design had to maintain a strong link with the original logo and the new one. Thus, the “c” became a monogram in the form of interlocking rings, close to the two original “o”’s.

The typography retains a marked contrast, with more modernity and simplicity. The two-color profile is softened, highlighting the logo’s firm orange.