The 2017 merge of Primis and Aodys, companies specializing in management consulting and technology, led the group to launch a single, strong brand, conveying its ambition.
The Primis Aodys group commissioned Nomen to find a name that could become a common identification for the entities.
At the crossroads of languages, blending English and ancient Greek, SYNVANCE combines statutory and contemporary tonalities.
The use of the Greek prefix “syn-” (with, together) affirms the choice of cooperation. Finally, the English verb “advance” gives fresh impetus internally and suggests innovative solutions for customers.
