Founded in Quebec a few years ago and already established in France, Membogo is an all-in-one management platform for non-profit organizations (sports, professional, charitable…).
Its SaaS-based solution enables organizations of all sizes (from the smallest to those with thousands of members) to manage all their day-to-day tasks (accounting, transactions, member management, website, etc.) in a single place.
Membogo is looking to evolve its brand identity.
Yapla is a catchy, offbeat acronym based on the anogram “Your Association PLAtform”. This short, two-syllable name, with its /a/ assonance, is easy to memorize and pronounce for both English and French-speaking audiences. The whole is enriched by the strong y : this letter brings modernity and dynamism to the whole name, while conveying the idea of a deployment of everyday tasks brought together in a single solution, the platform.
The specially designed ilettering of the logo, with its roundness and playful Y, evokes the closeness and dynamism of Yapla. The color reinforces this positive personality, which s reflected in the graphic expression of the visual territory.
