Driven by a desire to innovate and to become the key actor in mobility of the future, Michelin is creating an airless tyre, a crucial component for the futuristic cars, particularly, driverless ones.
The French producer has asked Nomen to find a name for this innovation.
UPTIS, an easily pronouncable acronym, evoking performance and technicity. The acryonym stands for Unique Puncture-proof Tire System, clearly explaining their innovation.
