Attitude Prévention has launched a national day dedicated to raising awareness about the risks of everyday life and promoting responsibility in preventing accidents for oneself and loved ones. The initiative provides practical advice and simple solutions to help people become proactive in accident prevention. After creating the brand identity in 2016, the agency was once again called upon to develop the name and visual identity for this important day of public interest. The goal is to make this day easily recognizable and aligned with attitude prévention’s broader mission to promote safety and prevention in everyday life.
La Journée Prev’Attitude was created to highlight the importance of adopting a proactive attitude to prevent accidents in everyday life.
The name evokes a sense of time (temporalité) and its strong connection with the organizing association, Attitude Prévention, while promoting the idea of a lifestyle that prevents accidents.
The visual identity strengthens this association with Attitude Prévention by leveraging the brand’s graphic universe, created by Nomen. Key elements include the typography and color palette, where the pink hue is specifically associated with the “Maison” (home) theme.
In a nod to the main logo, the apostrophe in “Prev’” is replaced by a droplet, symbolizing a connection to the brand’s identity and reinforcing the message of prevention in a visual and playful way.
